StoryFrame / 2017
Social platforms are useful places to reach people.
They should not be the only place your work—and your relationship with the audience—can exist.
An owned-media manifesto
Feeds change. Algorithms change. Platforms decide what appears, what disappears, and who gets to see it. An audience built entirely inside someone else’s system can be changed—or lost—without your consent.
Owned media begins with an address you control. It gives every program, episode, event, and idea a durable place to live. Social media can point people there, but it should not own the only copy, the archive, or the relationship.
A website is not just a promotional page. It can be the channel, the venue, the library, and the direct connection between an organization and the people who choose to follow it.
Use the platforms.
Own the destination.
Two direct formats
01 / Podcasting
A podcast creates an ongoing relationship through an open RSS feed. Listeners choose to subscribe, carry each episode with them, and return on their own terms. The website provides the permanent archive; directories and apps help people discover and hear it.
02 / Live streaming
Conferences, announcements, performances, conversations, and public events can reach beyond the room in real time. Hosting the experience through an organization’s own domain keeps its identity, supporting information, and audience path in one place.
Production services